About
Premium work, at the speed
brands actually move.
cerro. is a production studio
that learned to move at AI speed.
We came up through the craft that makes a product look real: camera tracking, 3D integration, lookdev, lighting and compositing. Today that same craft runs inside a pipeline where generative AI carries the volume and we keep the control.
Our work sits where precision matters most — consumer products that have to be recognizable on a shelf, in a feed and in a thirty-second spot. We’ve done it for Raid, Glade, Baygon, Pledge and Ziploc at SC Johnson, for Discovery Kids, for Noonoouri and for Mielle.
That background is why AI sits in our pipeline as an accelerant and never as a substitute. We know what a shot costs, what a render needs and where a campaign breaks — so we know which parts can be generated and which have to be built.
How we work
We direct.
Every project runs through a single point of creative and technical direction. We bring in specialized collaborators — photographers, 3D artists, sound designers — when a project calls for it, but the vision and the quality bar never get outsourced.
We build the system first.
Before we produce anything, we define a visual language that can be reproduced — product treatment, light, color, composition, movement. Everything that follows already matches, which is what makes volume possible later.
We choose the tool per shot.
3D, CGI, motion, VFX and generative AI in one pipeline. We reach for AI when it gets a brand to a great result faster, and for craft when precision, texture or trust are on the line. Most of what we make is a mix of both.
We make it compound.
A retainer shouldn’t mean “more of the same, every month.” Every cycle carries forward what worked in the last one, so the work gets sharper instead of just longer.